![]() ![]() ![]() The final type is the combination mark which contains a symbol + wordmark or letter + wordmark. Then there is an emblem: that is a wordmark, lettermark, or logomark within a shape that is essential to the design: Harley-Davidson Motor Cycles or the NHL logo are good examples of this. There is a logomark that contains a symbol only: Think the Nike swoosh or the apple for Mac products. A lettermark that contains only one letter or an abbreviation: Think of the two C’s for Chanel or the A for Adobe. ![]() A wordmark that compromises a standalone word or words like FedEx or Coca-Cola. The term “logo” generally refers to all the marks that represent your brand.
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